Eastman kodak company case study funtime film
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Eastman kodak company: funtime film harvard business review case by ara krikorian on 8 june 2012 tweet comments (0) please log in to add your comment. From: pavels kuznecovs to: inese eglite rbs professor, marketing management riga, 22nd of october, 2009 case study 4 summary: eastman kodak company. In this case study it can build consumer trust in digital that kodak already has in film (smith, 1999) kodak could focus on its core case study: eastman kodak.
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